This is Lily Meola, uncapped. Born in Maui, Lily, shares her life experiences through her heartfelt songs. When she's not creating new music, you can find her indulging in her love for horseback riding and adventure.

Total Body Strength w/ Hume Co-Owner and Trainer, @stefcorgel⚡️Let’s kick off March with supernatural momentum! Grab 2 medium dumbbells (Stef uses 10lbs.) for a mobility warm up and 3 circuits to help you feel balanced and strong. 💪🏽Thanks for sweating with Stef!     View this post on Instagram A post shared by Hume Supernatural (@humesupernatural)

Zeb Powell is one of the most influential snowboarders of our time. His style and creativity are reshaping snowboarding. Hailing from a tiny hill in North Carolina, Zeb has remained humble, grounded, constantly giving back to the community, smiling, and true to himself throughout his professional snowboarding journey.What are you reading these days?Extreme Ownership by Jocko Willink, Mikey Leblanc sent it to me. So I figure must mean somethin’ (laughs). Any current morning routines?Sauna Where are we and what are you getting up to today?We’re about to go ride Trollhaugen. A lot of homies are intown riding Troll, it’s kind of the place to be for preseason. Dj set or get a snowboarding clip with, Alex?Probably get a clip with Alex! Life Motto?Life motto is just have fun. No reason to worry about what other people are doing or want you to do. Smile at people, laugh it off. Pretty...

How’s Vivian doing these days? I’m doing amazing! I’ve been feeling very energized and busy, but also fulfilled. I have really been prioritizing finding and maintaining balance in my life. I’ve always been quick to say yes, but I’m challenging myself to only commit to what truly feels right versus what I’m initially excited by — which apparently is too many things for one person. I have been building my schedule around things that are important to me, like time in nature, working out, hanging out with friends, etc. Where is your favorite place to be? I love being on Kaua’i. I feel the most stripped of distractions when I’m there, and I’m able to be fully present with my friends, family, and self. I love being surrounded by the mountains and trees, and being in the water. It’s the one place I can truly rest and let myself do nothing. And...

We tagged along with Griffin Colapinto while he was having lay-day in between heats in Tahiti to see what he’s got going on these days. We had a chat, had some surfs, hit some balls, and of course watched some sunsets. Have a watch to get to know our supernatural co-owner Griffin Colapinto. And don’t forget to tune into WSL finals sept 8-16 as Griff competes for the world title in his hometown of San Clemente!

After a 10-year hiatus, co-owner Selema Masekela returned to host the 2023 X-Games alongside fellow Hume co-owner Jason Ellis, and skateboarding legend Tony Hawk. The two met up to talk about their experience on Jason’s podcast.  

Meet Lupita, award-winning actress and activist based in New York City. Watch as she takes you along her skin routine as she gets ready for a Paris dinner party.   View this post on Instagram A post shared by Hume Supernatural (@humesupernatural)

Follow along as we cruise around Venice with our co-owner, ambassador and creative powerhouse, Julian Martin. We fire off questions, get a behind the scenes look into a studio shoot and find out everything from how he got his start to how to perfectly wrap a day. This is Julian, uncapped.

As part of our Coconut Coast rollout, we collaborated with legendary surf filmmaker Taylor Steele to create a series of shorts featuring co-owners Griffin Colapinto and Nora Vasconcello. Check out the shorts here:   

Find your own paradise with our playlist inspired by our latest scent, coconut coast.

Surfing has been ingrained in hume since day one. While our ingredients are born from the desert the ocean is our backyard and playground. That’s why we’ve partnered with best in class ocean researchers, professional surfers, ex pro surfer now DJ, photographers and now to round out the list Taylor Steele, award winning director, who’s been capturing and shaping surfing culture for over 30 years. From the momentum generation in the 90’s to Stranger Than Fiction in ‘07, Taylor has been at the forefront of redefining how surf films get made and documenting the stories within them. From the momentum generation in the 90’s to Stranger Than Fiction in ‘07, Taylor has been at the forefront of redefining how surf films get made and documenting the stories within them. We’re pleased to announce our newest supernatural ambassador, Taylor Steele, as our creative partner

Today Hume Supernatural, furthering its mission to bring effective, science based, and biobased personal care and skin care products to consumers, announced a partnership with Sirenas, a biotech company which conducts ocean research to discover nature-based ingredients.  Sirenas has built one of the world’s largest and most unique collections of marine organisms and plants from diverse ecosystems and geographies, with unique functionalities and applications in health, wellness, personal care and skin care. This is the first such partnership for Hume, which will gain access to the Sirenas repository of ingredients.  “In creating Hume Supernatural, our vision was to reimagine personal care through nature-based science.  Our inspiration originally came from the unique plant species which can survive and thrive in earth’s harshest ecosystems, so having the opportunity to tap Sirenas ocean research and apply nature’s wisdom in our products is not only exciting, but strategically aligned with our mission,” said Hume...